Day 1 :
United States farmers & Ranchers Association, USA
Time : 10:15-10:45
Randy Krotz serves as the chief executive officer of the U.S. Farmers & Ranchers Alliance® (USFRA®), a consumer focused ag movement consisting of more than 90 farmer and rancher led organizations and industry partners engaged in dialogue about growing and raising food. In addition to nearly 25 years of experience in food, health care, agriculture and biotechnology, Krotz continues to play an active role on the farm in North Central Kansas where he was raised. USFRA works to bridge the gap between consumers and agriculture with regard to animal care, use of antibiotics and hormones, GMOs and crop inputs, including water, fertilizer and pesticides. Additionally, the organization conducts extensive research including their latest project on linkages with consumers regarding sustainability. Randy travels the country meeting with key players in the ongoing food movement, restaurant and food industries, policy makers and key leaders in agriculture. He regularly moderates panel discussions on food, including at the recent Sustainable Agricultural Summit where representatives from McDonald’s, Kellogg, and Walmart highlighted efforts to move toward a more sustainable future. He has also led discussions on sustainable beef with the National Restaurant Association. Randy has lived all across the U.S. and worked for and/or represented many well-known food and agribusiness companies and associations including FMC Corporation, National Corn Growers Association, Grocery Manufacturers Association, BASF, Proctor & Gamble, Syngenta, DuPont Pioneer, Pepsi Nutrition and Monsanto. Randy is a graduate of Kansas State University.
International Wine Professional Network, USA
Time : 10:45-11:15
Co-founder of International Wine Professional network, our goal is to help wine business to become more competitive in today's adult beverage market! My other business is World Wine Marketing, a company devoted to helping wine lovers discover new wines from small production wineries by directly promoting both the wineries & wines to consumers. Taught various courses on technology & Internet marketing professionally and at the college level. Utilizing state of the art marketing techniques, coupled with expert electronic networking skills, my ability to reach and influence both business professional and consumers is unsurpassed.
Viticultural has been transformed by technology. Satelites are being used for canopy management, remote water sensors are allowing for better irrigation practices, and science is developing more disease resistant clones for use in the vineyards. In the wine cellar, winemakers are utilzing smart devices to control temperatures during fermentation. More precise measurements are allowing a more consistent wine production with fewer and fewer mistakes. Yet the approach to wine selling and CRM has changed little over the last decade. Today's wine drinkers are a part of the digitally transformed American consumers who are using smart phone wine apps to make wine choices with confidence. A business discussion on how and why American wineries need to change in order to engage and approach a very changed wine audience