Mark T Norman
International Wine Professional Network, USA
Title: Time For a New Approach to Wine Sales
Biography
Biography: Mark T Norman
Abstract
Viticultural has been transformed by technology. Satelites are being used for canopy management, remote water sensors are allowing for better irrigation practices, and science is developing more disease resistant clones for use in the vineyards. In the wine cellar, winemakers are utilzing smart devices to control temperatures during fermentation. More precise measurements are allowing a more consistent wine production with fewer and fewer mistakes. Yet the approach to wine selling and CRM has changed little over the last decade. Today's wine drinkers are a part of the digitally transformed American consumers who are using smart phone wine apps to make wine choices with confidence. A business discussion on how and why American wineries need to change in order to engage and approach a very changed wine audience