Food Business & Marketing

Food business means any undertaking, whether for profit or not and whether public or private, carrying out any of the activities related to any stage of production, processing and distribution of food.

Food marketing means a trade practice whose express or implied purpose is to directly or indirectly promote the sale or consumption of a food product or brand or whose effect is to do so. This includes but is not limited to promotion through the use of all media and forms of broadcast and non-broadcast promotion including television, radio, cinema, Internet, text messaging and other new media, product placement, ‘viral’ marketing, information services, magazines, posters, sponsorship, product packaging, product design and point of sale positioning.

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