Massimo Cecaro
General Secretary Italian Medical Press
Italy
Title: Management and communication strategy for food safety: integrated care model
Biography
Biography: Massimo Cecaro
Abstract
The WHO estimates that worldwide food-borne and waterborne diarrhoeal diseases taken together kill about 2.2 million people annually. Ergo prevention of food-borne illness, a serious and growing problem, must be the first priority. In a wild spectrum of TV programs, all around the world, we are watching just culinary lessons leaded from qualified Chefs. Indeed they are managing food every day but without a specific medical background. For that reason it would be strongly advised those lessons to be supervised from a physician (medical doctor or veterinary doctor with expertise on food hygiene) or other qualified professionals. An integrated care model could lead final consumers to an uni-vocal strategy to learn how to cook in the best way, especially stressing the importance of merging good and healthy food; ideally leaded by an expert on mass media communication and with food expertise background.
