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5th Euro-Global Summit and Expo on Food & Beverages

Alicante, spain

Jens Bleiel

Jens Bleiel

Food for Health Ireland Ireland

Title: Disruptive dairy innovation: Why has it become a necessity for the food industry and how can it be implemented?

Biography

Biography: Jens Bleiel

Abstract

The dairy industry has not been the most innovative industry in the past. Disruptive innovations in dairy are technically not easy, there are cost and sensory concerns, regulatory issues and finally, many failures of innovative dairy products in the food market don’t seem to make it an attractive area for innovation. However, it can be shown that disruptive innovation plays a fundamental role for food companies when they want to become and remain market leaders. Consumers are willing to pay premium prices for innovative products when they demonstrate a clearly perceived benefit for the consumer. Open innovation is an organizational model to allow for disruptive innovation and share the burden and the related risks at the same time. It might still be a buzz word but it can be shown that it has become a necessity at the same time. There are examples of research consortia that demonstrate how such a model for open innovation could work and generate disruptive innovations for the food industry.

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