Food & Beverages

Biography

Mukhamad Najib has completed his PhD from Department of Agricultural and Resource Economics, the University of Tokyo. He has been teaching and doing research in Bogor Agricultural University since 2006. Now, He is the head of Department of Management, Faculty of Economics and Management, Bogor Agricultural University. He has published many papers related to food processing industry, small and medium enterprises as well as agricultural and food marketing. He wrote two books about strategic management and marketing. He is actively promoting food security agenda in Indonesia by strengthening the role of farmer’s group as significant actor in mantaining food availability in rural area.

Abstract

Abstract : Consumer behavior and marketing strategy towards organic food in the emerging market