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9th Euro-Global Summit & Expo on Food & Beverages

Cologne, Germany

Carola Seybold

Carola Seybold

Director, X-Rite GmbH, Germany

Title: How color can influence the success story of your food company
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Biography

Biography: Carola Seybold

Abstract

Have your ever make up your mind, how important it is to have the right, consistent color for your produced food? Do you know, that also color trends influencing the consumer purchase behavior in food? Learn from different case studies, what are the challenges and risks in color selection, color development and color sustainability. PANTONE will introduce you, how color perception is working, which colors have which meaning for food and how colors can be controlled in a global production process.