Consumer Preferences and Food Choices


Dietary preferences are the experimental conditions in which people express themselves through food. Food preferences include food quality testing, and how much people like and dislike you. A nine-point hedonic scale, designed to measure food intake, is used to measure food preference. People who love pleasure and who do not love bitterness are considered to be natural traits. Priorities and taste of food grow in experience and are influenced by our attitudes, beliefs, and expectations


  • Biological determinants such as hunger, appetite, and taste
  • Economic determinants such as cost, income, availability
  • Physical determinants such as access, education, skills (e.g. cooking) and time
  • Social determinants such as culture, family, peers and meal patterns
  • Psychological determinants such as mood, stress and guilt
  • Attitudes, beliefs and knowledge about food

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