Food and Nutrition

Consumer Preferences and Food Choices

Dietary preferences are the experimental conditions in which people express themselves through food. Food preferences include food quality testing, and how much people like and dislike you. A nine-point hedonic scale, designed to measure food intake, is used to measure food preference. People who love pleasure and who do not love bitterness are considered to be natural traits. Priorities and taste of food grow in experience and are influenced by our attitudes, beliefs, and expectations